These 3 Website Design products (Small, Medium, & Large) are all based on the Jupiter theme running on the WordPress CMS. The Jupiter theme comes bundled with over 160 templates and this Website Creation package is based on one of those packages. You will get to pick the template that you like the look/feel of and we will swap out the imagery and text to customize it to your business. But it will still have the overall look/feel of the theme you choose. To get a more customized site please see the Custom Website packages.