Fort Collins SEO & Web Design

More about the idea of SEO in Fort Collins.

Getting on Google can be similar in some ways to dating. So let’s say we are a website and we want Google to date us or at least favor us as their number one choice. So we have to figure out what Google likes in a website to see if we are compatible. Google likes websites that are well-connected and have lots of friends and references (backlinks). But not just any friends/backlinks but very credible, popular, and relevant friends. Not just one or two really shady friends. Now if we are going to tell Google they should pick us for our best quality… say that’s underwater basket weaving, then we better be able to walk the walk and not just be blowing hot air. I mean we better be fully committed to be the best if we want Google to look our way and take notice. We have to change our name to Levi ” basket weaving” Bath. We have to change our title to Mr. Basket Weaver at work. We need a dream board with a heading tag of ‘baskets’ that’s chocked full of pictures of baskets we dream about with our with little tags and captions describing them.

This long-winded analogy was supposed to tell you along the way that Google has certain preferences on what it likes in a mate and that it is known as the Google algorithm. It’s a set of standards that Google looks for when ranking sites. Those factors include backlinks (friends), the site URL (www.Levibath/theunderwaterweaver/), the page title, the H1 tag, all of the images and their Associated titles and alt tags just to name a large piece of the pie. Other details include how old you are (domain age) and how powerful you and your friends are (Domain Authority). While this isn’t the entire algorithm hopefully this analogy points a better picture of what Google is looking for.

So what is SEO? Or search engine optimization?

A Fort Collins SEO expert is someone trained in the Google algorithm details that has the tools and software to do research for you your specific niche and location. Someone that can pull back the curtain on your competition to say was working for them. An SEO tracks the keywords your site ranks for crunching that data to see where to put effort and attention next.